3 posts tagged “copywriter”

View other items tagged “copywriter:” Photos, Audio, Videos, Books or Links. View “copywriter” on Vox.

Who am I?

Jul 12, 2007
Post a comment

Award-winning interactive copywriter. Footloose wanderer. Fanatic rail nut. Aspiring bus driver. Ardent cinema lover. Living in with a Blue-cheeked Bee Eater in a land called ‘Oh-man’. Social Media Conversationalist.

What I do for a living

As a ‘Content Strategist’ at UMSi, Oman’s leading interactive agency, I deliver web strategy, user experience and content solutions to telecom, industry, FMCG, corporate and automotive brands. And yes, I come with a few awards as baggage.
I'm an advertising copywriter to boot as well. Click here to download my resume.

Age of Conversation

My Latest Avatar

Author / Social Media Conversationalist. I joined 102 marketing bloggers from around the world in contributing a chapter to the path-breaking tome 'Age of Conversation'. Read more at: www.ageofconversation.com

My chapter is titled - The Rules of the Garage. For Digital Media Conversationalists. and is about how digital media participants can take inspiration from HP's Rules of the Garage to create inspiring interactive conversations. The book was launched worldwide on 16 July 2007. Click here for the lowdown on 'Age of Conversation'. Click here for the book's press coverage in the Middle East.

My Blog

Visit www.arunrajagopal.com for the buzz on my travels, social media conversations, digital media, advertising, rail-fanning & life in Muscat, Sultanate of Oman.

Buzz Me

Email me at arunjoboy at yahoo dot com

My Digital Work

Jul 12, 2007

What is Social Media?
A PowerPoint that is a short sweet summary of the e-book 'What is Social Media' by Antony Mayfield. I used the theme of 'Hands in Motion' to visually tell the story.

The-Night-of-the-AdEaters

www.adeatersmuscat.com
Brand: The Night of the AdEaters, the world-renowned advertising festival
Clientspeak: Help us promote 'AdEaters' through PR and online media.
Lowdown: Created an event-blog promoting 'The Night of the AdEaters' in Oman. Showcased world's best creative ad commercials. Promoted the blog in print medium through an AdEaters syndicated thought leadership media column in Times of Oman daily. The weekly column features some of the world's leading marketing bloggers.

www.nawras.om
Brand: Nawras, a leading mobile communications service provider in Oman
Clientspeak: Create a website that reflects Nawras as ‘The Sultanate’s customer-friendly communications provider’.
Lowdown: From creating a presentation that won us the pitch to developing an effective web strategy; donning the hat of a project manager and canoodling the team to work against looming deadlines; writing over 500 pages of content; conducting usability studies; and content management – Nawras is my baby on the Web. Winner of 2 Gold awards at Oman Web Awards 2006: ‘Best of Best’ Website in Oman & Best ICT website in Oman.

www.imtac.om
Brand: IMTAC, a leading business technology solutions provider in the Middle East
Clientspeak: We need our corporate website up and running in time for the Arab Health Expo 2007. But hey, that’s only 1 week from today!
Lowdown: My claim to fame here is project management – ensuring that this leviathan website was designed and developed in just a week’s time. Met the deadline for both Arab Health Expo and Oman Web Awards. And walked away with a Silver award at Oman Web Awards 2006: Second Best ICT website in Oman.

www.yarisoman.om
Brand: Toyota Yaris
Clientspeak: I’m launching this new car for youth and I need to create a splash on the Web. How can you help me?
Lowdown: Created an exhaustive strategy presentation (my first ever) that helped produce and sell the work to the client. Since then, I've made many online strategy presentations for clients across the Middle East, helping us win new business. Yarisoman.com was the Gold winner, Best Automotive website at Oman Web Awards 2006. And, Silver Award winner at Pan Arab Web Awards 2007.